If everyone’s doing it, why shouldn’t we? That’s the train of thought Bentley seems to be in at the moment – the British luxury carmaker is looking at entering another segment and is targeting to build a luxury SUV, according to reports. The company hasn’t yet firmed up on things, but the reports say that its CEO, Wolfgang Duerheimer wants to build an off-road SUV and has discussed the matter with execs at Volkswagen, which owns the brand.
Duerheimer was once Porsche’s development chief and oversaw its move into SUV territory. The Cayenne has been a resounding success for the company from a business point of view – it currently accounts for half the company’s overall sales. No doubt, all this must be providing the inspiration for Bentley to venture down the same path – expect to hear more on this front developing in the future.
© 2011 Paul Tan's Automotive News. All Rights Reserved.
This story originally appeared on Paul Tan's Automotive News on Thu, 04 Aug 11 09:31:40 +0000.
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