US market Lancer Ralliart is a junior Evo with 237 hp 4B11T, AWD and Twin Clutch-SST
Mitsubishi sales in the US has been on a downward trend, but the company is fighting back, looking at the 100,000 sales mark as a target. Part of the offensive is a new non-performance AWD version of the Lancer, something previously unheard of.
The Lancer SE will be the cheapest all wheel drive car in the Lancer range. It’s AWD siblings are the Ralliart and Evolution versions which are turbocharged performance models. Of the two, the cheaper Ralliart (pic) starts at about $27,000.
The SE AWD will be priced around $20,000, and will be naturally aspirated, like the front driven DE, ES and GTS variants MMC sells in America. Mitsu expects 15 to 20% of Lancer buyers to opt for the SE. Bear in mind that unlike here, where AWD is viewed solely from the performance perspective, it snows in America.
Mitsubishi is looking at sales of 73,000 vehicles in its fiscal year ending March 2012. The next target is 100,000. “We are quickly recovering from the bottom years of 2009 and 2010. We want to be getting back as quickly as possible to 100,000 units in a few years,” said Yoichi Yokozawa, CEO of Mitsubishi Motors North America. The last time MMC sold over 100k in USA was in 2007, with 128,993 units.
© 2011 Paul Tan's Automotive News. All Rights Reserved.
This story originally appeared on Paul Tan's Automotive News on Wed, 24 Aug 11 02:29:06 +0000.
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